Until I read Perry Marshall's Book, 80/20 Sales and Marketing, I never knew that every business has invisible profit potential.
Once I read how to find it, it was a real eye-opening, forehead-slapping moment, because I realised it wasn't invisible at all, and it's actually in full view (if you know where to look).
And you can find it using the 80/20 rule because it's 'hidden' in the 20% of your sales.
In this book it says that when you're paying attention, you can find more opportunities for more income and less work.
So take a hard look at how and what you sell and see if there's something "between the lines" that your missing.
Or read page 31 of Perry's book to discover where to find it.
80/20 Sales and Marketing:
The Definitive Guide to Working Less and Making More
Guided by Perry Marshall, sales and marketing professionals save 80% of their time and money by zeroing in on the right 20% of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success.
Find out more by clicking the link below.
http://viewbook.at/8020
Once I read how to find it, it was a real eye-opening, forehead-slapping moment, because I realised it wasn't invisible at all, and it's actually in full view (if you know where to look).
And you can find it using the 80/20 rule because it's 'hidden' in the 20% of your sales.
In this book it says that when you're paying attention, you can find more opportunities for more income and less work.
So take a hard look at how and what you sell and see if there's something "between the lines" that your missing.
Or read page 31 of Perry's book to discover where to find it.
80/20 Sales and Marketing:
The Definitive Guide to Working Less and Making More
Guided by Perry Marshall, sales and marketing professionals save 80% of their time and money by zeroing in on the right 20% of their market — then apply 80/202 and 80/203 to gain 10X, even 100X the success.
Find out more by clicking the link below.
http://viewbook.at/8020
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