Do Your Headlines have benefit?

Persuasive writing is necessary when you’re writing a non-fiction book or an article. What you say on paper (screen) needs to move the reader to action. You must persuade them to take the next step.

The same can also be said in fiction. Your story needs to persuade the reader to turn the next page and keep on reading.

No matter what you’ve written, if a reader loses interest, they’ll stop reading and you won’t make any sales now or in the future. This is one of the reasons I personally believe that every writer should study copy writing; the art of salesmanship in print.

To write persuasively, one of the most important things is your headline which needs to draw the reader in immediately. It has to make them curious enough to want to read more.

And you do this by providing a benefit in your headline.

A good headline doesn’t need to contain any fancy tricks, it just needs to pique the reader’s curiosity, which could be as simple as a question that they feel they must get an answer to.

Just look at the headline of this article. It was a question. And it piqued your interest enough to make you want to know the answer.

To create an effective headline that benefits the reader, you need to know what that benefit is. And you need to make your headline intriguing.

For instance instead of using the headline “How to Write More” you could use “How to Make an Extra $1,000 from Your Writing This Week.”

Which headline would get your attention more?

Saying “write more” sounds like hard work. No one wants to work more than they already do. And saying “more” isn’t clear enough. How much more? 10 more words? 10 more pages? 

But we all want to earn more money from what we do, and an extra $1K in a week is fast and desirable.

Here’s another example:

“How to Satisfy a Woman in Bed”

Verses

“What Women Really Enjoy in Bed”

Again, the first example sounds like hard work. It makes it seem as though you will have to work harder to if you want to satisfy a woman in bed.

But the second headline uses the words “really enjoy” which sounds much more pleasurable to both people in the bed.

What a Headline Does

A headline has just one job. It has to get the reader to read the first paragraph. After that, it’s up to each sentence/paragraph to keep carrying the reader deeper into the article/sales page/book.

This is why a headline needs to promise a benefit of reading more. It needs to intrigue the reader.

But don’t make the mistake of thinking it needs to appeal to everyone. It doesn’t. It only needs to appeal to those who are interested in reading what you’re offering.

So if you’re only appealing to writers, as in the previous example, you wouldn’t write “How Make an Extra $1,000 This Week.” The headline must appeal only to writers, otherwise, anyone else who reads it, who isn’t a writer, will be disappointed. That’s why the headlines says “an Extra $1,000 From Your Writing…”. It lets the potential readers know that it is addressing writers.

And there are any number of questions you can pose in a headline to elicit interest.

How about:

“Do You Make These Mistakes When You’re Writing?”

This headline will be effective because writers will want to know what these mistakes are because no one wants to get things wrong.

Make Your Headline Do Its Job

So when you write your next article or sales letter, make sure that your headline is doing the one job that it is supposed to do.

It must draw the reader in to start reading the first paragraph by providing a promised (or implied) benefit to the reader.

And then you need to make sure that each sentence/paragraph after that, keeps drawing the reader in further.

But - and this is important - whatever benefit is implied or promised in the headline, make sure you address it. Don’t pose a question in your headline and then never answer it. 

And make it clear what the answer is. Don’t surround the answer in unnecessary ‘waffle.’

People read your articles and sales pages looking for solutions and benefits. So make sure you provide them.

And it all starts with your headline. Know what benefit the reader is searching for and you’ve found the great headline.

Living The Laptop Lifestyle:
How to Start & Grow a Profitable Online Business So You Can Quit Your Job

https://ruthiswriting.com/books/LLS.html

Choosing a Money-Making Niche

Photo by Life Of Pix from Pexels

Article marketing is a way that millions of people have been earning money online for decades. And the reason it's so popular is because it works. And from my own observations, all the successful article marketers have 3 things in common.

1. They love what they do. Their online article marketing is more like an obsession than a job. Their enthusiasm shines through everything they write. To them, working is fun which is probably why they do it all the time. They don't fit their work into their life, they fit their life around their work.

2. The niches they choose are all money-making, followed by readers who are avid buyers too. The subjects they write about are evergreen and always topical, including self-help, diet, health, insurance, debt, and home ownership, just to name a few. These are topics that people are always interested in.

3. They never run out of ideas. They are so hard-working that their minds are always 'on the job' so they're always working on the next great idea, or a new way to monetise their online content.

So how about you?

Do you love what you do? Are you pumped with enthusiasm every day to write the next batch of great money-making articles? 

Do you work in a niche that's always topical and followed by avid readers and buyers? And if not, can you tie your niche into a more popular one? If you want to know what's popular, take a look at the top selling non-fiction books on Amazon. These are the subjects that people are not only interested in, but they're already spending money to find out more.

And most of all, doesn't your niche provide you with unending ideas for content and ways to monetise it?

If not, I've got a book that can help...

Build a Lucrative Niche Website - In A Month

https://ruthiswriting.com/books/MCWS2.html

How To Write Money-Making Articles

Image courtesy of Mohamed Hassan, Pixabay.

It’s one thing to want to earn money through article marketing, but it’s another to know how to do it.

My advice, from my own personal experience, is that all your articles need to be written for the purpose of earning money. But you can’t write sales pitches. You need to write compelling articles. And what they need to do is compile the reader spend money on a product or service, without them feeling as though you’re trying to sell to them.

So how can you do that?

To write successful (and by that I mean money-making) articles for your blog or website, they need, amongst other things, to include the following 3 ingredients:

1. Entertainment.  Your article needs to tell a story that entertains the reader. They must be entertained or they won’t keep reading. Stories have been used throughout history to pass on information. Even Jesus taught this way.
2. Curiosity. We always want to know how to do things. That’s why we like magicians because we always want to know how they do their tricks. Likewise, your readers need to be curious to know something. But your article must not tell them how. Only that they need to know.
3. What to do next. At the end of your article, tell the reader what to do next. You want them to click the link at the end of your article and make a purchase. But you tell them that they’ll ‘learn more’ or ‘find out’ by clicking the link. Or you discreetly place the link without saying anything hoping that they’ll click it as the next logical thing to do.

Readers first and foremost must be entertained by what they read. No one wants dry, boring text. What you write must make them curious to know more. Pose questions that they might be thinking about, but don’t answer them. Your article is for marketing, not teaching. So tell them what they need to know but not how to do it.

End the article by telling them what to do next which is usually clicking a link or signing up for something. If you don’t tell them what to do next, or at least hint at it with a link, it will feel as though your article finished at a dead end.

And while we’re on the subject of what to do next, click the link below and download a copy of ‘Fast & Profitable Article Writing’ and discover how many ways you can write and profit from online articles.

https://ruthiswriting.com/books/MCWS3.html

Did You Know There Are So Many Ways To Earn Money Writing Articles?

A few weeks ago my new ebook was published. Fast & Profitable Article Writing.

In this ebook, I take you through many different ways to earn money writing articles. And I don't mean writing articles for clients, which is what most people think about when it comes to earning money from article writing. What I talk about in my new ebook is writing articles, publishing them online and earning money from them all.

Naturally, the first thing that you might think about when it comes to publishing articles online, is blogging. There are many great blogs out there that earn their owners a full-time income.  Blogging is a great way to earn passive income. You can choose your own niche and upload as many articles as you want and earn money through affiliate marketing or from the advertising on your blog.

Niche websites are similar to blogs. A niche website could have a blog attached to it as well. These are websites where you earn money in the same way as a blog. I've had both types of sites and they've all been successful. I've never had one that I didn't earn money from.

I've been a writer for many years now and one thing that I discovered early is that I like to work on multiple projects at once, like blog posts, freelance articles and writing books, ebooks and short reports. And even if you want to write articles, you can still work on several different projects. You can also write articles in different niches and upload them to many different websites.

For instance, did you know that there are websites where you can post articles and sell them? There are also sites where you can upload articles and get paid when people read them. And there are writers who earn good money this way. Some earn up to $70,000 a year. One of those websites lets you upload as many articles as you want and sell them for a minimum of $7 each. Most articles on that site sell for much more.

Working this way leaves you free to write articles on any subject you want and in any niche, without having clients dictating what you must write and how they want it done.

But no matter how you choose to earn money from writing articles, the most important thing is to write many articles. Don't treat it as a part-time hobby. Even if you have a full-time job, make plenty of time for your article writing too.

When it comes to success in anything, commitment and consistency are the two most important things.

And when you're writing articles consistently, with practice comes speed so that you'll soon be writing faster AND better. 

And then you can keep writing and uploading your articles until you're earning enough money to become a full-time writer.

Start now by clicking the link below.

https://ruthiswriting.com/books/MCWS3.html