But what are you selling?
If you’re writing an online article, it’s because you want people to come to your site, or your client’s site, and read the article.
There are 3 ways an online marketing article can earn money -
- To sell a product/service
- To sell an affiliated product/service for commission
- To generate income from on-page advertisements
At the same time, your article must contain valuable/useable information and be entertaining to read so that it keeps the reader’s attention.
But how do you do that?
People read online articles because they’re looking for a solution to a problem. So this is what your article must do. It must address the reader’s problem and guide them to a solution, which is the product or service you’re promoting, or to get them to click on an advertisement.
But keep in mind that you’re not selling a product or service. You’re selling a solution to a problem. And it needs to be an effortless and simple solution.
Let me give you an example of what I mean.
No one wants to train their dog. They just want an obedient dog. So don’t talk about how long it takes or what training a dog entails. Just talk about how great it will be to have an obedient dog, because that’s the solution they want.
Know what your readers are looking for and then write a marketing article all about it that guides them effortlessly from problem to solution.
