I learned this a long time ago, and it has helped me to earn a lot more money from my article marketing efforts than most things I learned.
And what I learned was, to always remember that customers will always be looking for a reason NOT to buy from you. In their minds they’ll have objections.
So what can you do about it?
Most importantly, you need to understand what objections your customers have.
Next, you have to overcome them.
For instance, if you’re selling a product at a high price, convince your customers that they are buying a superior product, because price is always an objection, no matter how high or low it is.
So always know what makes the product you’re selling different (and better) than any other. And it may not be the product itself that is superior, but your easy refund policy if the customer isn’t 100% happy with their purchase.
If it helps, there is a list of 50 questions to ask to make your copy better and you can find it on the website of direct response copywriter, Bob Bly.
It’s on his website under the menu item Methodology>Direct Mail Checklist. The link to go straight there is https://www.bly.com/newsite/Pages/method/direct-mail-checklist.htm.
Knowing your customers objections and being able to answer them, will make your articles better and help make more sales by letting your copy be persuasive.
Persuasion Secrets of the World’s Most Charismatic & Influential Villains
https://amzn.to/2mlfJhP
And what I learned was, to always remember that customers will always be looking for a reason NOT to buy from you. In their minds they’ll have objections.
So what can you do about it?
Most importantly, you need to understand what objections your customers have.
Next, you have to overcome them.
For instance, if you’re selling a product at a high price, convince your customers that they are buying a superior product, because price is always an objection, no matter how high or low it is.
So always know what makes the product you’re selling different (and better) than any other. And it may not be the product itself that is superior, but your easy refund policy if the customer isn’t 100% happy with their purchase.
If it helps, there is a list of 50 questions to ask to make your copy better and you can find it on the website of direct response copywriter, Bob Bly.
It’s on his website under the menu item Methodology>Direct Mail Checklist. The link to go straight there is https://www.bly.com/newsite/Pages/method/direct-mail-checklist.htm.
Knowing your customers objections and being able to answer them, will make your articles better and help make more sales by letting your copy be persuasive.
Persuasion Secrets of the World’s Most Charismatic & Influential Villains
https://amzn.to/2mlfJhP
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