How Having My Own Website Meant I Could 'Quit the Day Job' And Write - And So Can You

If you haven't already done so, wouldn't you just love it if you could quit your job and work at home as a writer instead?

The only problem with this dream is that you can't 'quit the day job' because it's what pays the bills until you can earn enough money from your writing.

But you can't earn enough money from your writing because you're too busy going to work to pay the bills.

Sound familiar?

I was once in that position myself. I had 2 jobs, 2 kids, 3 dogs, 2 cats, 2 rabbits, 3 chickens, a house to clean, food to buy, meals to make and all the one hundred and one other jobs that go with having a home and family.

I also managed to squeeze in a few hours of writing every week. But what I really wanted to do was quit my jobs and work at home as a full-time writer. But with so many other demands on my time, I just couldn't find enough time to write.

So I pondered it for a while but it just seemed like a Catch 22 situation.

The writing I was doing was freelance work for magazines which was good money, but I just couldn't do it enough to make it pay.

Then I thought about the internet.

At the time the online world was still evolving but there were more writing opportunities opening up as people published websites and were looking for writers who could provide the content.

I did manage to get quite a few online writing assignments but it quickly occurred to me that if someone was willing to pay me hundreds of dollars to write their web page content and ebooks, how much were they making from it all? Probably a lot more than I was.

I decided that instead of writing for other people's websites, I wanted to write for my own.

So I bought some website designing software and created my first site - which was about weight loss.

I got such a kick out of seeing my work online that I took a course in writing HTML code, to give me more control of what I was doing, and started creating more sites.

Making Money Online
I also looked for ways to make money online and found the four easiest ways for writers -

• Pay Per Click advertisements
• Affiliate Marketing
• Selling your own books
• Selling your writing services.

Pay Per Click Advertising
Placing PPC advertising on a website doesn't actually take any writing skills because all you do is copy and paste a small amount of code onto your web pages.

Using Google AdSense is probably the simplest and quickest way to get PPC ads displayed on your site and every time a visitor clicks on an ad, you earn money.

Affiliate Marketing
Selling affiliate products for commission is a great way to earn extra income. It's best to look for products on large affiliate networks such as Commission Junction, ClickBank, or eBay. These networks list thousands of products for you to choose from.

As a writer it's easy to produce some really great marketing copy for each product to help increase sales.

Selling Your Own Books
Whether you want to sell ebooks or print books, your website is the perfect place to sell them.

If you don't have a lot of money to start with it's free and simple to start publishing print books and ebooks through Amazon.

But however you sell them, having your own website means you can write, publish and sell as many books as you want without the need for the expensive middleman - the publishing company.

Selling Your Writing Services
The best way to find writing clients is by having your own writer's website.

You can create a site all about you the writer, show samples of your work, have an online resume and even provide a price list of your approximate charges for different writing projects.

I used to have such a website myself when I was first starting out and it was amazing how much writing work I was offered through my website.

You can also sign up to freelance sites and point prospective clients to your website for more information and to see you work.

Use the Internet for All Your Writing Income
It doesn't matter what you use your website for, whether it's to find work, sell books, sell other people's products or to earn money through advertising, it can all help you to earn money.

I began with one website (that I no longer own) and worked my way up to eleven sites.

The income I generated from them allowed me to 'quit the day job' and spend my time writing freelance, writing books, and ebooks and, of course, writing web page content. And I was having a blast doing it all.

I don't have all those websites any more, but whatever I'm doing, I'm writing.

And being a full-time writer was my always my dream. And it's my reality for over 20 years.

And my websites made it all possible.

https://www.cheritonhousepublishing.com/books/MCWS2.html

How Can Writing Articles Improve Your Online Marketing?

If you're looking to improve your online marketing ROI, using article marketing (IMHO) is THE best way to go.

Writing articles can improve your online marketing in a number of ways, including: Attracting more visitors to your website. 

Well-written articles that are informative and engaging can attract more visitors to your website. When people find your articles helpful, they are more likely to bookmark your website or subscribe to your email list.

Boosting your search engine ranking. 

When you write articles that are relevant to your target keywords, you can boost your search engine ranking. This means that your website will be more likely to appear higher in search results, which can lead to more traffic.

Establishing yourself as an expert. 

By writing articles on topics that you are knowledgeable about, you can establish yourself as an expert in your field. This can help you to build trust and credibility with potential customers. Generating leads and sales. Articles can be used to generate leads and sales by providing valuable information that encourages readers to take action. For example, you could offer a free ebook or consultation in exchange for contact information.

Building relationships with influencers. 

By guest posting on other websites or submitting articles to directories, you can build relationships with other influencers in your industry. This can help you to get your content in front of a wider audience.

Promoting your brand. 

Articles can be used to promote your brand by highlighting your products or services, your company culture, or your mission statement. This can help you to create a positive impression on potential customers.

Overall, writing articles is a valuable tool for online marketing. By creating high-quality, informative, and engaging articles, you can attract more visitors to your website, boost your search engine ranking, establish yourself as an expert, generate leads and sales, build relationships with influencers, and promote your brand. Here are some tips for writing effective marketing articles: Do your research 

Make sure you know what you're talking about before you start writing. This means researching your topic thoroughly and understanding the needs of your target audience.

Write for your audience 

Keep your target audience in mind as you write. What are their interests? What do they need to know? Tailor your content to their needs.

Be clear and concise 

Get to the point quickly and avoid using jargon or technical language. Your goal is to inform and engage your readers, not confuse them.

Use strong visuals 

Images, infographics, and videos can help to break up your text and make your articles more visually appealing.

Promote your articles

Once you've published your articles, don't forget to promote them on social media, your website, and other channels.

By following these tips, you can write marketing articles that will help you achieve your online (or offline) business goals.

How to Write Marketing Articles That Earn Money

Marketing articles have only one purpose. To earn money. This is marketing 101, to get people’s attention and to get them to want to buy what you’re selling.

But what are you selling?

If you’re writing an online article, it’s because you want people to come to your site, or your client’s site, and read the article.

There are 3 ways an online marketing article can earn money - 

- To sell a product/service

- To sell an affiliated product/service for commission

- To generate income from on-page advertisements

At the same time, your article must contain valuable/useable information and be entertaining to read so that it keeps the reader’s attention.

But how do you do that?

People read online articles because they’re looking for a solution to a problem. So this is what your article must do. It must address the reader’s problem and guide them to a solution, which is the product or service you’re promoting, or to get them to click on an advertisement.

But keep in mind that you’re not selling a product or service. You’re selling a solution to a problem.  And it needs to be an effortless and simple solution.

Let me give you an example of what I mean.

No one wants to train their dog. They just want an obedient dog. So don’t talk about how long it takes or what training a dog entails. Just talk about how great it will be to have an obedient dog, because that’s the solution they want.

Know what your readers are looking for and then write a marketing article all about it that guides them effortlessly from problem to solution.

https://cheritonhousepublishing.com/books/MCWS1.html

Killer Online Content Strategies That Can Turn You Into a Highly-Paid Writer

 

Being a writer means more than writing books or writing online articles.

There’s another way that writers have been earning 6-figure incomes for years now, and that is, writing killer online content to increase traffic, attract a bigger audience, and drive sales of their own books, products, or affiliate products.

I recently read a fascinating report about online content strategies and how they can be used to increase writing income to a 6-figure salary. I’ve rewritten some of the information from the report here so that you can understand these online writing and marketing strategies.

What is a strategy?

A strategy is a plan of action designed to achieve an overall aim.

Content marketing must have a business objective in mind. The object of any marketing strategy should be to increase sales.

Content is the key to attracting an audience.

But not just any old content and not just any old audience.

That’s why creative writers are indispensable to digital marketing.

A marketer must guide the audience to advance shared ideas and aspirations and lead them toward success of whatever it is they want to do.

This takes creativity, strategy and technology.

The way to become a great writer, is to write.

Online businesses, to be successful, need to be built with content marketing, using a combination of audience-focused content and direct response copywriting techniques, plus the use of email marketing, SEO, social media, landing pages and optimising conversion.

Few people succeed online by just writing. You need to specialise in content creation, rather than being just a writer.

You need to pick a specific niche to specialise in, but within that niche you have to be a generalist so that you can do much more than just write.

Automation has become an indispensable aspect of content marketing when it comes to emails and online marketing.

Having a strategy is what’s missing from most content marketing and it’s why content fails to convert as well as it should.

Only 41% of companies doing content marketing have a documented strategy.

Creative writers need to make sure they have the right skills for content marketing.

Even a mediocre writer can make more sales with a better strategy.

A smart content marketing strategy forces you to really understand your audience so that you can help them become who they want to be.

Your content should guide your audience on a journey to your product. Guide them on a buyer’s journey in a strategic fashion. Do it in a creative, and often unexpected way, to enhance their experience.

A top tier professional writer uses these 5 things:

- Creativity

- Strategy

- Empathy

- Imagination

- Communication

in all their content creation.

To stay up to date with changes in technology and opportunities for writers, it takes a lot of ongoing learning. Some things we learn along the way, others we have to seek the answers ourselves. 

You don’t need to learn every aspect of digital marketing, just a general familiarity with it all, with your main focus on content creation.

You do need expertise in:

- Strategy

- Traffic

- Audience

You need a working knowledge of all three with a specialty in one of them for your content to be effective.

Strategy

Strategic thinking is necessary for effective content creation. Anyone can improve in this area with time and focused attention.

- Marketing strategy

This is accomplished by mapping out a buyer’s journey, by formulating a documented content marketing strategy, then creating the content to execute the strategy.

- Systems strategy

This is a systematic approach to content creation that includes strategic productivity, workflows, and technology systems, to create a well-oiled marketing machine.

- Strategic partnerships

Marketing partnerships and strategic collaborations, when done right, not only attract bigger and more targeted audiences, but produce perfect partnerships and affiliates.

Traffic

Content can increase site visits and opt-ins, and it takes a special kind of expertise to get people to join, journey, and buy.

- Online advertising

Social media can be. Used as a targeted, effective, and free form of advertising.

- S E O

This is a long-term game that provides a steady stream of organic traffic. Creativity plus technical skill leads to good ranking.

- Analytics and Conversions

This data can be used to make decisions and adjustments to help convert cold traffic into leads using good copywriting skills.

Audience

Audience is king, not content or traffic, yet you need these two to attract the right audience. Knowing how to grow, engage, and understand an audience means being much more than a content writer, and being able to do so much more.

- Email automation

Once you understand your audience, email automation adds value for both you and them. It’s also simple to implement.

- Email analytics

This allows you to find out what content your subscribers prefer and what products they desire. Understand this data by paying attention at a strategic level to know how this data is helpful.

- Segmentation

Segmenting your audience helps to deliver more personalised content. Technology can help you do that.

These three areas, Strategy, Traffic, and Audience are everything when it comes to digital marketing, but you still need strong copy (content).

And it all starts with learning the right skills and strategies and implementing them.

Don’t waste another day.

Knowing and using the right writing and marketing skills will increase sales of your books and affiliate products.

Download Self Publish Worldwide, a simple guide to self publishing.

No cost. No Signup. Just download and start publishing.

https://cheritonhousepublishing.com/free-ebooks.html

Are You Aiming At The Right Subscribers?

 

Subscribers are important. There’s no doubt about it. They are the life-blood of every online business.

But you don’t want just any subscribers. You want the right subscribers.

You want buyers.

Getting the right targeted subscribers is a long-term game. It’s easy to attract a lot of subscribers, but you need to attract buyers.

Buyers are worth 10-times more than free subscribers.

So how Do You Get Buyers?

Make it free for anyone to subscribe but make it clear what you’re offering and the type of information they’ll be receiving.

Soon after they sign up, offer them a cheap product.

Carry on emailing them with a mix of content and sales offers.

And if you can write articles, you can write books.

Many bloggers collate their online articles into a book and sell them or expand short articles into book chapters.

It’s an easy and free way to recycle your blog posts for money.

If you’ve never self published your own books before, it’s easy.

I tell you how to do it in my free report, Self Publish Worldwide, a simple guide to self publishing.

Download a copy now.

No sign up required.

https://cheritonhousepublishing.com/free-ebooks.html